Sacramento–Governor Gavin Newsom of California issued a proclamation declaring July 2020, as “California for All Small Business Month” today as the Governor’s Task Force on Business and Jobs Recovery launches a new campaign encouraging Californians to help small businesses in their communities operate safely during the pandemic.
The state’s new campaign, Calling All Californians: #ShopSafeShopLocal, partners with industry-leading companies, such as Nextdoor, Google, and UPS, to connect California’s small business owners with critical tools and resources to help them adapt to new consumer and market demands and create safer shopping experiences by improving their online presence.
California small businesses are critical drivers of economic growth and mobility – creating jobs, building wealth, innovating to solve global problems and enlivening main streets across our neighborhoods. Prior to the COVID-19 pandemic, 4.1 million small businesses operated in the state. These businesses employed 7.2 million people, or nearly half of the state’s total workforce, and were key drivers of the California economy – the fifth largest in the world.
Many small businesses have faced financial hardship due to the pandemic – contending with closures, decreased revenues and difficulty accessing capital.