The Science of Engagement: InVisionaryBox Redefines Advertising with AR & AI-based Gamification at CES’24
Las Vegas, NV – January 9-12, 2024 – From Ukraine, InVisionaryBox showcases its innovative AR-based marketing tool at CES 2024, featuring an easy-to-assemble, customizable instrument for brand advertising.
Enhancing Customer Engagement & Brand Awareness
At CES 2024 the company demonstrates its AR-based marketing constructor advertisement with a mirror effect followed by gamified experiences that creates a comprehensive customer engagement journey. It significantly enhances customer interaction with a 400% increase in attention which leads to higher sales conversions. InVisionaryBox provides brands with a three-step approach: (1) an interactive advertisement with a mirror effect to grab attention, followed by (2) 30-second gamified experience for engagement, and (3) a customized call to action directing to the final point of sales.
Dual-Use and Broader Impact in Ukraine
InVisionaryBox, leveraging AR technology and gamification, enhances retail experiences and advertising effectiveness. Behavioral studies conducted by the team have established a direct correlation between engaging gamified experiences and increased purchasing motivation, due to heightened emotional connections with brands. Born from the resilience of Ukraine, this insight led to an unexpected yet impactful discovery: the technology’s potential in therapeutic applications for stressed children. InVisionaryBox’s AR experiences, developed in collaboration with psychologists, have shown significant effectiveness in reducing stress and increasing levels of happiness. This dual-use of AR technology not only showcases InVisionaryBox’s innovative approach in marketing but also its significant contribution to mental health and rehabilitation.
Comments from the Team
Anton Dembitsky, CEO, emphasized, “Games were always my passion, yet I was confident that it’s for leisure mainly. Now, I’m thrilled to see the broader impact of our gamified solutions. Thanks to CES 2024 and Ukraine Tech we get to showcase how our technology goes beyond games and marketing, touching lives in meaningful ways.”
Anastasiia-Diana Kondratiuk, Co-founder & CBDO, added, “What excites me the most is seeing how engaged InVisionaryBox makes people. Our technology reminds adults to enjoy the simple joy of playing, something we often tend to forget.”
Visit InVisionaryBox at CES 2024
InVisionaryBox invites CES 2024 attendees to engage in the gamified experiences firsthand at their booth 61421 in Eureka Park as a part of the Ukrainian Pavilion. Additionally, you can attend the company’s pitch at the main stage of Japan Pavilion Booth 62801 on January 9 at 2 p.m.
About InVisionaryBox
InVisionaryBox stands at the forefront of AR and AI technologies in marketing and advertising. With a mission to revolutionize brand engagement and awareness helping brands to create a custom customer engagement journey for in-store and online retailers.
