Costa Mesa, CA – March 13, 2026 – STAUD is pleased to announce the opening of its newest boutique at South Coast Plaza, continuing the brand’s retail expansion with its third boutique in California, a longtime home base that remains central to STAUD’s identity. Opening today, the new location brings the full STAUD experience to one of the country’s premier shopping destinations, offering the brand’s latest ready-to-wear, accessories, and seasonal must-haves in an immersive retail environment.
Inspired by STAUD’s Melrose Avenue flagship, the South Coast Plaza boutique carries soft, neutral palette that reflects the ease of California living. The space feels both polished and inviting, creating a warm backdrop for the brand’s collections while reinforcing STAUD’s distinct point of view in a way that feels natural to the Southern California market.
The South Coast Plaza boutique opens with STAUD’s Spring 2026 collection, a love letter to California that captures the dualities of coastal living, from the grit of surf culture to the glamour of Hollywood. The season blends sport, swim, and ready-to-wear, pairing airy silks with denim, athletic textures with lace, and coastal motifs with playful accessories, distilling the ease, irreverence, and contrast that define California style.
To celebrate the opening, the store will debut an exclusive colorway of the Reef bag in cream, retailed at $425, available only at the South Coast Plaza location in limited quantities.
ABOUT STAUD: In 2015, Sarah ‘Staud’ Staudinger and George Augusto co-founded the LA-based lifestyle brand STAUD upon the idea that fashion shouldn’t just empower women — it should be accessible, too. At the heart of STAUD is design. Crafted at the intersection of timeless classics and perfected novelty, STAUD offers a collection to the modern woman who appreciates both. With an emphasis on originality and joy through the lens of elevated discovery, each season is a detailed narrative speaking to our wardrobe aspirations. If fashion is a never-ending pursuit of style, then STAUD is what happens after you’ve found it.
