SBA Highlights Small Business Saturday at Phoenix Bakery
By: Steven Snow. U.S. Small Business Administration Pacific Regional Administrator overseeing the agency’s programs and services in California, Arizona, Nevada, Hawaii, and Guam.
As we head into the Christmas season, many of us are getting ready to shop for the people we love. We put a lot of thought into the gifts we choose, and this year, I ask that we all extend the same intentionality to where we shop. Choosing to support locally owned small businesses isn’t just a feel-good gesture; it’s a powerful investment in the health and recovery of our neighborhoods.
Across our communities, our Main Streets depend on the holiday season to stay afloat. When we support small businesses, we are supporting our neighbors. Small businesses create two out of every three new jobs – and nearly 68 cents of every dollar spent at a local business stays in the community, circulating into local wages, services, and even the revenue base that funds essential public safety and community improvements.
This week, I had the pleasure of visiting Phoenix Bakery in Los Angeles. Founded in 1938, the bakery is supported by members of the Chan family’s third generation, who can be found in various roles alongside loyal employees who have helped the Phoenix Bakery family grow over the years.
Year-end sales are essential for small businesses like Phoenix Bakery to maintain their bottom line. This holiday season, let’s shop with purpose, support our neighbors, and help our small businesses continue to make our local Main Streets vibrant.
While you are supporting your local small businesses for Small Business Saturday, dine small, too — visit your local eateries and independent restaurants. We encourage small businesses to leverage Small Business Saturday to help drive more traffic to their businesses – whether through their doors or to their e-commerce sites during the holiday shopping season and throughout the year.
The SBA is proud to be a cosponsor of Small Business Saturday, founded by American Express in 2010. To learn more about Small Business Saturday, visit www.sba.gov/saturday.
Cosponsorship Authorization #25-35-C. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.
About the U.S. Small Business Administration
The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more, visit www.sba.gov.
