First UNE–GSIS AI Multimedia Workshop Supports APEC 2025 Summit Goals
By UNE Seoul
Seoul, October 27, 2025 — UNE News Express, a Los Angeles–based multilingual media organization, and the Global Strategy & Intelligence Studies (GSIS) at Hanyang University, Seoul, officially established a new international platform for academic and media collaboration. The proclamation followed by the inaugural UNE–GSIS AI Multimedia Practice Workshop, marking a major step toward integrating AI-driven media innovation with cross-cultural communication.
“Cross-Border Leadership, Knowledge in Practice”
The partnership aims to create a Cross-Border Narrative and Industry Support Platform, combining academic research with media practice. The initiative focuses on high-quality reporting and industry insights across business, culture, and innovation in the Asia-Pacific (APAC) region, helping U.S. and Korean enterprises enhance their international visibility and communication capabilities.
The launch ceremony was hosted by Prof. Joohan Ryoo, Director of the GSIS Department of International Strategy and Intelligence Studies, and Jennifer Liu, President of UNE News Express. The ceremony was attended by Prof. Yaechan Lee, Head of Korean Studies; Liu Gang , Vice President of Mebo Group ; Quan Qijian Manager of Korean Branch; Dr. Xiuli Chen, researcher on AI innovation and competitiveness; and doctoral representatives Cho Qiongyin and Ki-Won Lee, among others.
Key Initiatives Under the Partnership
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AI Multimedia Lab — Joint research on multilingual video production and AI-assisted editing workflows; study of AI ethics and news standards.
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UNE Seoul Station — A new editorial base in Seoul to co-produce feature stories and cross-market analyses.
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Student Scholarships and Internships — GSIS students will gain project-based scholarships and academic credits for industry-linked research and practice.
Aligning with APEC 2025: Connecting, Innovating, Prospering
As Korea host the APEC 2025 Summit in Gyeongju under the theme “Building a Sustainable Future: Connecting, Innovating, Prospering,” the UNE–GSIS partnership echoes the summit’s call for open, digital, and inclusive growth.
At the UNE–GSIS Workshop held on the Hanyang campus, faculty and students discussed topics such as AI-assisted journalism, media ethics, and international communication, highlighting how young scholars are vital to bridging academia and industry through innovation.
The session also introduced UNE’s newly launched AI-powered news platform, www.UneCne.AI — an initiative exploring the role of artificial intelligence in multilingual, community-based storytelling across the Asia-Pacific region.
Thought Leadership and Insights
In his opening remarks, Prof. Joohan Ryoo noted that the Asia-Pacific is becoming “the busiest testbed for AI-assisted public communication,” emphasizing that universities and newsrooms must jointly define standards rather than respond passively to change.
Jennifer Liu, CEO of UNE News and KJC International, announced that UNE will open “more doors for Asian students” to create multilingual, AI-assisted media content for real audiences. “If APEC 2025 stands for connection, innovation, and prosperity,” she said, “then media must also connect, innovate, and prosper. Our goal is to empower GSIS students to learn newsroom ethics, AI literacy, and market-driven storytelling — right here in Seoul, during Korea’s APEC year and beyond.”
From ‘Service-as-News’ to Trustworthy AI Content
Introducing the UNE–GSIS AI Multimedia Lab, Prof. Ryoo described it as an applied project to help regional industries and communities understand the social value of AI. Guided by the principle “Service as News, News as Service,” the lab aims to turn marketing and civic messages into credible journalistic content that enhances quality of life and promotes innovation.
Prof. Yaechan Lee, Head of Korean Studies, emphasized that Korea’s “media-first” cultural presence — from K-pop to local storytelling — can inspire community-driven, public-interest journalism. As Korea welcomes APEC leaders, CEOs, and global media representatives from 21 member economies, collaboration with international news organizations is more critical than ever.
Industry Voices and Future Plans
Gang Liu, Vice President of Mebo Group, introduced a new “Quality of Life and Health Innovation Scholarship” for young researchers, noting that journalism increasingly intersects with health, longevity, and wellness industries — key themes of APEC 2025.
Qijian Quan, Manager of Mebo Korea and a Hanyang alumnus, encouraged students to take “small daily steps” toward excellence in AI and media, sharing how such habits shaped his own career in international business.
GSIS doctoral candidates Cho Qiongyin and Ki-Won Lee presented AI applications in healthcare and intelligence analysis, while undergraduate representative Wang Yayi discussed how newsroom workflow design can prepare graduates for global employment in AI-augmented environments.
AI, Trust, and Regional Narratives in the APEC Context
With APEC 2025 elevating AI collaboration, digital trade, and demographic challenges to regional priorities, UNE and GSIS underscored that media innovation must also rebuild public trust. The joint workshop signaled that the future of journalism depends not only on technology, but on shared ethical frameworks and academic partnerships.
As Prof. Ryoo concluded: “Korea is hosting APEC, but we should also lead in building AI-ready and trustworthy media. Through collaboration with UNE and our partners, we can train students, serve communities, and demonstrate how universities in the Asia-Pacific can connect strategy, intelligence, and real-world impact.”
About GSIS, Hanyang University
Hanyang’s GSIS is Korea’s first in-depth program built around “global, strategy, and intelligence,” training planners, strategists, and decision-grade analysts for government and industry.
About UNE News Express
Founded in Southern California in 2015, UNE News Express is a multilingual, multi-platform news organization covering business, culture, and innovation for global audiences. Its editorial mission is to connect ideas and communities across borders through credible, professional storytelling.
