MOUNTAIN VIEW, Calif. and LOS ANGELES and NEW YORK (Oct. 8, 2025) – LA28, Team USA and NBCUniversal are partnering with Google to deliver a more personal and interactive experience for Olympic and Paralympic Games athletes and spectators, no matter where or how you follow Team USA in Milano Cortina and the LA28 Games in the US.
Google joins LA28 as a Founding Partner, delivering consumer and enterprise solutions that will enhance the Games time experience for millions of fans, athletes and more than 70,000 volunteers and members of the workforce who will help welcome the world to Los Angeles.
By integrating Google technologies across Google Search, Google Cloud and more — including advanced AI tools like Gemini — this partnership will seamlessly connect fans, staff and athletes to the LA28 Games.
“This partnership is a testament to our commitment to innovation and delivering a technologically advanced, engaging and digitally accessible Games when we welcome the world in 2028,” said LA28 Chairperson and President, Casey Wasserman. “Google’s suite of products and tools will support our vision for uplifting the athlete, fan and workforce experience, and ultimately make it easier for attendees to navigate venues, share their experiences, and stay informed in real time.”
Through Google Search, Gemini and Google Cloud, Google is bringing cutting-edge AI technology to the LA28 Olympic and Paralympic Games and supporting Team USA with advanced tools and transforming how fans in the US discover information during NBCUniversal’s coverage.
Delivering the latest AI advancements, Google is surfacing new ways to search for information during NBCUniversal’s coverage and helping LA28 Games organizers as they prepare for our first Olympic and Paralympic Games in the U.S. in 26 years. NBCUniversal will also partner with YouTube to provide fans with select content around the Games, serving as an extension of NBCUniversal’s coverage of the Olympic and Paralympic Games.
“With tools like Gemini and new Google Search features like AI Mode, it’s easier than ever for people to find the information they’re looking for, no matter how simple or complex,” said Marvin Chow, Vice President of Marketing, Google. “Our partnership with LA28, Team USA, and NBCUniversal builds on our successful collaboration from last summer, making the Olympic and Paralympic Games more personal and interactive for fans with the help of AI.”
“For decades Google has been a leading force in innovation and technology and now they are bringing that pioneering spirit to the LA28 Olympic and Paralympic Games,” said Mark Marshall, Chairman, Global Advertising & Partnerships, NBCUniversal. “Through this exciting new partnership, we will combine their cutting edge technology with NBCU’s premium content and passionate community to deliver a world class viewing experience for fans of all ages on all of our platforms.”
More about this partnership can be found here.
